Feb 2010 Undercover Boss' record-breaking US premiere

Undercover Boss' premiere episode, shown on CBS on 7 February 2010 immediately after the Super Bowl, was seen by 38.6 million viewers, which means it attracted the largest audience ever for a new series following the Super Bowl since the advent of people meters in 1987.

It also had the largest audience ever for the premiere episode of a reality series in the USA.