Take Part - Buy It Now

We have now finished casting and are no longer accepting applications for this series.

However, if you would like to be considered for a possible future series, please fill in the form below and a member of the team will get in touch with you if we are able to take your application further.

Please note: Please read all the ‘Application Terms and Conditions’ at the bottom of this page before applying.

Please note that the information you provide to us about yourself will be stored securely and processed in accordance with Studio Lambert’s Data Protection Policy. For more information please see studiolambert.com/privacy.html

Please note, due to a high volume of applicants, unfortunately we cannot guarantee that we will be able to get back to everyone, but thank you for taking the time to apply.


Full Name


Home Address

Contact Number

Email Address


Where did you hear about this opportunity?


What is the name of your product?

Describe your product in one line

What makes your product unique?

Do you have the rights to sell this product in the UK?

Is the product owned by you or your company? Or is it a licensed product?

Has anyone else contributed to its design or creation? If so, what is the relationship and how long for?

Tell us how you came up with the idea for the product?

How much does the product retail for?

What's the wholesale price of your product?

How much have you invested in your product to date?

At what stage is your product at? i.e. Prototype stage?

Have you ever sold your product? If so, who to and how many units in total? Please list the retailers you are stocked in.

If you are sold within any retailers, do any of them have exclusivity on your product?

Do you have any distributor deals in place? And if so, do any of them have exclusivity on your product?

Does your product require safety testing? If so, what safety testing has it had?

Describe your sales technique

Is your product/business on social media? Please give links

Does your product have a website?

Do you have a promotional video for your product? Please give links to Youtube, Vimeo, etc.

We will be filming the series in January / February 2018. What dates in January or February are you unavailable? During the application process, please try to keep it free and let us know if your availability changes.


Tell us a little about you….(and anything unique about yourself)

Have you applied or been on a TV show before?

Are you on Skype? And if so, what is your username?

Do you have any medical issues we should know about?

If we proceed to the next stage we will be doing basic criminal record disclosures, therefore do you have a criminal record? If so what was your conviction?

IMPORTANT: Please ensure that the total size of the file(s) you wish to upload does not exceed 18MB in size. Exceeding this amount may lead to the form being rejected electronically and all the form’s data being lost.

Please upload 1x photo of yourself

Please upload at least 1x photo of your product

By ticking this box you agree to the application terms and conditions

If you would prefer not to be contacted about other programmes we may make in the future, please tick this box.


1. This is an application to take part in a television show entitled "Buy It Now" (working title) which Studio Lambert Associates Ltd (the "Producer") proposes but does not undertake to produce. The information given by you in your application may be used in the Programme should you be selected.

2. This completed application form must be sent with a recent photograph of you and one photo of your product to: 'Buy It Now', Studio Lambert, 1 Denmark Street, London WC2H 8LP or by email to selling@studiolambert.com. Photographs cannot be returned, so we recommend sending in copies. Applications without photos will not be considered. The closing date for applications is Friday 26th January 2018. If you are applying by post you must ensure your application reaches us by this date. The Producer reserves the right to change the closing date and time and these Application Terms and Conditions at any time in its sole discretion for any reason without notice.

3.  The Producer cannot guarantee that you will be contacted to take part in the Programme, or that your participation will be exploited in any media at any time. The decision of the Producer is final.

4. Successful applicants may be selected to take part in the Programme at the sole discretion of the Producers whose decision will be final.

5. Parents / legal guardians must apply on behalf of anyone under the age of 16. You will be asked to provide the Producer with valid and current photographic ID and other documentation in order to substantiate your age (i.e. birth certificate, driving licence and/or valid passport).

6. You must have the right to live and work in the UK, the Channel Islands or the Isle of Man and hold a valid passport.

7. Applications are open to entrepreneurs, inventors and license holders, who have rights to sell their product in the UK. You must either own your product or have the permission of the product owner(s) in order to take part. An invitation to participate in the series, is subject to proof of ownership of your product. Should you be successful in pitching your product, please note that: a) any indicative orders by a retailer will be subject to the retailer’s own due diligence at a later date; b) any arrangement made between you and the retailer is completely independent of Studio Lambert and Channel 4; and c) neither Studio Lambert nor Channel 4 shall have any liability in relation to any such arrangements made with a retailer.

8. By applying to participate, you are confirming that you are not, to the best of your knowledge after reasonable enquiry, infringing any third party's intellectual property rights (including but not limited to patent, trademark, copyright or design rights) - and that your product complies with all relevant laws and regulations, applicable to the sale of your product to the public.  

9.  Employees and members of their immediate families (including any live-in partner) of the Producer or the commissioning broadcaster, any associated parent or subsidiary companies and/or any agencies, sponsors or contractors associated with the Programme are not eligible to apply.

10.  All personal details and/or information given in your application either in this form or otherwise must be truthful, accurate and in no way misleading. You agree to update the Producer if any of the details in this form change.

11.  The Producer reserves the right to disqualify you without liability if you have supplied untruthful, inaccurate or misleading personal details and/or information and/or are in breach of the terms hereof.

12.  In the event that we meet you to discuss taking part in the Programme, you hereby grant all consents necessary for the Producer to film and record such meeting and to use recordings featuring your image and/or voice in connection with the Programme and/or ancillary rights in the Programme and to exploit the same in all media throughout the world in perpetuity without the need for payment to you.

13.  You will not, without the Producer's prior written consent, disclose, publish or discuss with any third party, including by way of social networking sites, any information relating to the audition process, the Programme, your appearance in the Programme (if any), the production team or any participants in the Programme nor any other information which may come to your attention during your involvement with the Programme including without limitation any information relating to the broadcaster, the Producer or otherwise save where such information is already in the public domain or as may be required by law.

14.  You shall notify the Producer immediately if there are any criminal charges brought against you or if any information you provide in your application becomes inaccurate between now and the date of first transmission of the Programme.

14.  Should you be selected to take part in the Programme you agree and undertake to enter into further contracts with the Producer and you agree to abide by the terms therein. Failure to do so may result in you no longer being considered for the Programme. The Producer's decision is final.

15. Due to the volume of applications received, the Producer cannot reply to everyone but thank you for your interest and for taking the time to complete this application form.

1 Denmark Street, London, WC2H 8LP          tel: +44 (0)20 3040 6800

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